Introduction
At Principles Clothing, we respect the privacy of our users and customers. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website, shop in our stores, or otherwise engage with us.
Please take a moment to read this policy thoroughly. It outlines the types of data we gather, how we use it to improve your shopping experience, and the rights and choices available to you regarding our handling of your personal information.
What Information Do We Collect?
We collect certain personal information from you in order to provide an efficient, enjoyable, and secure shopping experience. The categories of data gathered by Principles Clothing are:
- Contact/Account Information: When you create an account with us, we collect data like your name, email address, phone number, login credentials and physical address for order fulfilment.
- Payment Data: To process purchases and manage your account, we collect relevant payment information like your credit/debit card number, CVV code, and billing address.
- Shopping Activity: We gather data about the items you view and purchase on our website and in stores. This includes details like sizes, colors, quantities, and purchase history.
- Communications: If you contact us via email, chat, or social media, we collect the contents of your messages and our replies. We also collect info if you fill out online forms or participate in surveys.
- Device/Browser Information: We automatically collect technical data from the device and browser you use to access our site. This includes IP address, device type, operating system, and usage data.
- Cookies/Tracking Technologies: We utilize cookies and other tracking technologies like web beacons to recognize you and your device(s) and provide a seamless experience across Principles platforms.
- Third-Party Integrations: We partner with select other companies who help us provide services. We may collect relevant information from interactions with these partners at your direction.
We ONLY collect additional personal data, like race, religion, health information, or biometrics, with your explicit consent or as allowed by law.
How Do We Use Your Information?
We use the information gathered in a variety of ways to improve your Principles shopping experience, including:
- Fulfilling orders and processing payments
- Managing your online account and notifying you of account changes
- Responding to inquiries and requests for support
- Sending promotional communications, newsletters, and survey requests (optional)
- Developing new products, services, and promotions
- Conducting analytics to improve site functionality and product offerings
- Protecting against fraudulent behavior and data security risks
We only process your data for additional purposes with your consent, or as required by law. We do not sell or rent your personal information to third parties.
How Is Your Data Protected?
Protecting customer privacy and security is a top priority at Principles Clothing. We maintain physical, technical, and administrative safeguards to prevent unauthorized access to your data. This includes:
- Encryption of sensitive customer information sent over the internet
- Strict access controls for our databases with limited employee access
- Secure storage of data backups
- Ongoing employee privacy and security training
- Regular third-party auditing of our handling practices
While we work hard to protect your data, no website or system is 100% secure. We cannot guarantee the absolute security of your information. You play a role too – please use unique complex passwords and alert us if you suspect any unauthorized access to your account.
How Long Is Your Information Retained?
We only retain your personal information as long as necessary for business purposes and managing our relationship with you. When we no longer need data, we securely destroy it in line with our data retention and deletion policies.
The length of time we retain specific types of information includes:
- Account data: Retained until your account is deleted
- Purchase history: Retained for 10 years
- Promotional communications consent: Retained until opt-out
- Analytics data: Retained for 2 years
- Website/app logs: Retained for 90 days
Do We Share Your Information?
We do not sell, rent, or trade your personal data with third parties except in the following circumstances:
- With your clear consent and direction
- To comply with legal obligations, lawful requests, and legal process
- To protect our rights and property, enforce our Terms of Use, prevent fraud, and ensure safety
- Within our family of businesses to enhance your experience
- With vendors providing services at our direction (payment processors, fulfilment centers, etc.)
Vendors have limited access only to data required to perform contracted services. They may not use or disclose your data for any other purpose.
Third-Party Links and Integrations
Our websites/apps may contain links to third-party sites not governed by this privacy policy. If you click on a third-party link, you’ll be taken to a site we do not control.
We are not responsible for the privacy practices or data handling of third-party sites or services. Please review the privacy policies on those linked sites carefully.
We also offer integrations with select social media sites like Facebook and Twitter. By connecting your Principles and social media accounts, you consent to us accessing information from your social profile for account verification and enhancements.
Children’s Privacy
Principles Clothing does not knowingly collect personal data from children under age 16 without prior parental consent. If you are a parent/guardian and believe your child has provided us with information without consent, please contact us to have their account deleted and data removed.
Your Data Rights and Choices
At Principles Clothing, we believe you should have meaningful control over how your personal information is handled. You have the following rights regarding data collection, use, and sharing:
- Access/Update Info: Keep your account data accurate and up-to-date by logging in to your account portal and editing as needed.
- Delete Account: You may request deletion of your account and associated data by emailing [email protected].
- Promotional Email Opt-Out: Select your communication preferences by logging into your account, updating notifications, or using the unsubscribe link at the bottom of marketing emails.
- Do Not Sell: We do not sell your personal data, but you may submit a request to [email protected].
- Data Portability: You have the right to download certain personal data for portability to another service. Make this request by emailing [email protected].
- Lodge Complaints: You may contact us with concerns or complaints about our data handling practices. You also have the right to lodge complaints with your local data protection authority.
International Data Transfers
We are headquartered in the UK and follow all applicable data protection laws. If you access our sites or shop with us from outside the UK, your personal information may be transferred globally to provide you with our services. This includes transfers to countries potentially outside the EU/EEA which may not have equivalent privacy laws.
We only transfer data to countries with adequate legal frameworks for data protection, under approved compliance mechanisms like Standard Contractual Clauses. All transfers are undertaken securely and appropriately.
Policy Updates
We may need to update this privacy policy periodically as our business evolves, privacy laws change, and new technologies are introduced. You can view the most current version on our website. We will post notices of substantial changes prior to implementation.
How To Contact Us
Please direct any questions or concerns about this Privacy Policy or our privacy/security practices to:
Principles Clothing
123 High Street
London, UK
[email protected]
Thank you for taking the time to understand our privacy commitments. We appreciate you choosing Principles Clothing for your shopping needs.
Summary
- Principles Clothing collects personal data needed to provide our services, fulfill orders, and enhance your shopping experience. This includes contact details, payment information, purchase history, communications, device data, and third-party information where applicable.
- We safeguard customer privacy through robust physical, technical, and administrative security controls. However, no site is 100% secure and we cannot guarantee absolute security.
- Your data enables features like customized promotions, seamless shopping across channels, improved site functionality, order processing, and customer support. We do not sell or rent personal information.
- We retain information only as long as required for business purposes and managing our relationship. You have rights to access, update, delete, and port your data upon request.
- Questions about our privacy practices may be directed to [email protected]. Thank you for being a Principles Clothing customer!
